TOP STORY: Gary Keller: “Tough times drive away the pretenders.”

In a recent conversation, Gary Keller chairman and co-founder of Keller Williams Realty noted, “Tough times drive away the pretenders. Real estate agents can actually make more money in hard times.”

Keller observed — “When the market shifts, in the short run everyone’s business suffers to some degree because the shift occurs so swiftly. However, once agents get their bearings and see what it takes, the committed ones forge ahead, put in the extra effort and hours and lay the foundation to survive and then thrive.

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Simply put, the defining difference between those who thrive in today’s market and those who don’t boils down to three key factors: mindset, commitment and action.

The Power of One, an essay by Gary Keller, kicks off, and is the foundation of, Keller Williams University’s latest course Lead Generation 36:12:3. With a focus on establishing the one habit that matters most to your business, The Power of One sets the stage for you to generate 36 transactions in 12 months based on the daily discipline of 3 hours of lead generation.

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